Hey there. I'm

Graham MacIsaac Smith,

Mixed Methods UX Researcher

and general data person.

Headshot

I have 4+ years of experience with quant/qual analysis, and am passionate about research methodology and system-based solutions. Based in NYC.

I have an academic background in applied statistics, and have spent most of my career at internal agencies, and become an expert in efficient end-to-end research on unfamiliar and highly technical enterprise products. There are links to some examples of my work on this page, but please contact me for details on (redacted) UX case studies.

You can see all my public code on >Github. I also do a little >design, some >writing and am of course on >Linkedin.

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Case study 1 (only bad news) image

Only Bad News


How do you measure improvement when technical or business limitations prevent fixing a product’s main problems?
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Case study 2 (rankensteins dashboard) image

Frankenstein's Dashboard



A dashboard was built piecemeal and presented a lot of orphaned data. We needed to figure out where all that data is coming from and if it was worth supporting.
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Case study 1 (only bad news) image

Too Much Data



A report providing information to service agents was largely unutilized. Were we giving them what they needed?
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Case study 2 (rankensteins dashboard) image

How Does it Work, Anyway?



An internal application was being rebuilt, but stakeholders didn’t know what was important, and the designers didn’t know how it worked at all.
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Case study 1 (only bad news) image

Transit Trouble



A San Francisco Bay Area transit nonprofit wanted to know how to most productively use twitter for public engagement.
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NYC Subway Diagram

As a diehard New Yorker, I'm a big advocate for public transit, walkable cities, and urbanism generally.

I've done a lot of volunteering for public transit advocacy groups, and am on a personal mission to visit every MTA station. Viva la subway!

I also have a lifelong passion for tabletop gaming, both in the spirit of collaborative storytelling and as a study in usability & accessibility design.

Picture of the board game Parks

Made with ❤️ in NYC


Contact me at Graham.MacIsaac09@gmail.com


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