Hey there. I'm

Graham MacIsaac Smith,

Mixed Methods UX Researcher

and general data person.

I have 5+ years of experience with quant/qual analysis, and am passionate about research methodology and system-based solutions. Based in NYC.

I have an academic background in applied statistics, and having spent most of my career at internal agencies I've become an expert at efficient, end-to-end research on unfamiliar and highly technical enterprise products. There are links to some examples of my work on this page, but please contact me for details on (redacted) UX case studies.

You can see all my public code on >Github. I also do a little >Design, and am of course on >Linkedin. You can also see more detail on my >Resume.

Spectrum

Frankenstein's Dashboard

A dashboard was built piecemeal and presented a lot of orphaned data. We needed to figure out where all that data was coming from and if it was worth supporting.

Spectrum

Too Much Data

A report providing information to service agents was largely unutilized. Were we giving them what they needed?

Spectrum

How Does This Work, Anyway?

An internal application was being rebuilt, but stakeholders didn’t know what was important, and the designers didn’t know how it worked at all.

Spectrum

Only Bad News

How do you measure improvement when technical or business limitations prevent fixing a product’s main problems?

Verizon

What's with Mobile?

A system for managing SaaS products had a mobile version that no one was using. Why?

Akitra

Automated Onboarding

A cybersecurity platform was taking too long to onboard new customers. How do we speed it up without causing an increase in support calls?

Seamless Bay Area

Transit Trouble

An SF Bay Area nonprofit wanted to know what aspects of their messaging was working, and what they should change to increase public engagement.

The Decision Lab

Agents and Airplanes

I was asked by the behavioral consulting firm The Decision Lab to write a brief primer on design applications for Agent Based Modeling

As a diehard New Yorker, I'm a big advocate for public transit, walkable cities, and urbanism generally.

I've done a lot of volunteering for public transit advocacy groups, and am on a personal mission to visit every MTA station. Vive la subway!

I also have a lifelong passion for tabletop gaming, both in the spirit of collaborative storytelling and as a study in usability & accessibility design.

Made with ❤️ in NYC

Contact me at Graham.MacIsaac09@gmail.com

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